I had been getting a discussion and among my awesome team people yesterday concerning the role that social networking plays in marketing an attorney and also the impact it’s when attempting to land prospects. It truly experienced my mind to thinking (frightening I understand), and today I wish to address just One thing In my opinion lawyers should be considering at some point as it requires their “public persona” online.
Authentic conversation on social networking is excellent, transparency rocks ! – but you should know that you’re a professional.
Similar to the big lawyers telling school students to look at what they’re wearing social networking sites because it will likely be reviewed included in the candidate selection process, additionally you need to concentrate on what you’re creating there around the public platform. There are several attorneys (many who I understand and like) that merely share An Excessive Amount Of information on the internet and risk alienating clients.
I understand I am getting some flack with this, but blogs and social networking would be the new phone book. Not to mention it is also where clients are likely to become familiar with professionals BEFORE they contact their office.
(Much like what you will do before you decide to would bring in help to get results for you).
So allow me to inquire, may be the image that you simply portray online something which will make a great “first impression” to prospects? If it’s not, I actually want to encourage you to definitely re-evaluate your social networking plan and make up a guidelines and policies guide for the law business. Yes, written guidelines for the way your law firm handles social networking (even if it’s Only for you at this time!)