The Most Popular Influencers on Instagram

We’ve all seen their infamous videos online, but who are the biggest influencers on Instagram? From Pewdiepie to Lilly Singh, Rickey Thompson, and Sasha Pieterse-Sheaffer, these people are able to influence millions of followers. And even more importantly, how did they get so many Instagram followers in the first place?

When it comes to social media, there are more than enough followers to go around. And at the end of the day, it really comes down to the amount of content you are creating and how much effort you are putting into your marketing efforts.

Here are some of the top influencers on Instagram and what they do. In no particular order, these people earned millions of followers on Instagram – and are making money off their videos, too.


In a Morning Consult survey of Americans aged 13-38, PewDiePie ranked highest among YouTubers. While he is notorious for controversy, he also offers a steady stream of content to his fans. In fact, his YouTube channel currently has over 23 billion views. In addition, he has married Marzia Bisognin. So, how rich is PewDiePie?

PewDiePie has been making vlog videos consistently, including LWIAY, Meme Review, and YLYL. His Twitter account was previously managed by his brother Felix, but he has since discontinued it. The two have a combined 700 Instagram posts, photos, and videos. That’s a big following! As a result, PewDiePie has become one of the most popular influencers on Instagram.

Lilly Singh

Lilly Singh is a Canadian YouTube personality and comedian. She started making videos in 2010 as a way to cope with depression. Today, she has a large following of over 9 million followers. She has a knack for using appropriate words and style on her channel, and uses it to spread awareness of brands and charities. She also appears on numerous global awareness events, including We Day California 2017.

Known online as “IISuperwoman II”, Lilly Singh is a YouTube personality and social media advocate. Her videos have received over 1.3 billion views. She has collaborated with brands like Smashbox and Coca Cola, and has 4.3 million followers on Instagram. Lilly also has a book in the works, entitled How to Be a Bawse, which reflects on her experience and gives advice on how to succeed online.


The rising star of Hollywood, Zendaya, is one of the most prominent Instagram influencers. With more than 49 million followers, she commands more attention than any other actress. One recent post of hers sparked a 43% increase in searches for’red tracksuit’ within 24 hours. The actress is also the face of Tommy Hilfiger. With all of her social media popularity, it’s no surprise that Zendaya is one of the most popular Instagram influencers.

The British singer-songwriter is one of the top Instagram influencers. She started out as a child actor on the kids’ television show Barney & Friends, and soon gained national attention with leading roles in Wizards of Waverly Place and Sonny with a Chance. In addition to rapping, she became a successful actress, making her debut in the US and releasing numerous hit singles. She has continued to dominate the movie world and was named Woman of the Year in 2017.

Rickey Thompson

Originally from North Carolina, Rickey Thompson now lives in Los Angeles and creates YouTube and Instagram content. He is also pursuing an acting career. While at high school, he began posting short comedy videos on Vine, a social media platform that has since been discontinued. At just 17 years old, Thompson’s first video was shared with the world. Now one of the most popular influencers on Instagram, Thompson has earned more than 1.1 million followers and has been featured on a number of other media platforms.

After Vine was shut down in 2016, Rickey Thompson was worried about losing his 2.5 million followers. He tried to post longer videos on YouTube but realized that his core fans would no longer be interested in long videos. In order to maintain his audience, he decided to make the transition to Instagram by using the video sharing feature. His videos show motivational rants, dance performances, and the inside scoop on fashion.

Sasha Pieterse-Sheaffer

Sasha Pieterse-Sheafer is a famous South African-American model, influencer and celebrity. She has starred in a number of TV shows and films, including Pretty Little Liars (2010-2017) and Dancing with the Stars. She is married to Hudson Sheaffer, a model from the United Kingdom.

Sasha Pieterse-Sheafer has over 9.2 million followers on Instagram and over 1.92 million followers on Twitter. Her Instagram posts typically focus on travel and lifestyle, but she also tags popular beauty brands and often collaborates with prominent brands. Her personal life is also a topic of discussion on the platform. She has two children and a dog named Bailey, and she shares daily posts of photos with her fans.

To learn more about the latest working methods to grow your following on social media, take a look at this social media post that explains the exact process in full detail. It’s loaded with expert tips and step by step reference guides to follow.

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